The certification recognizes the primer’s suitability for the 31 million Americans living with eczema. Products bearing the seal undergo rigorous evaluation to ensure they are safe for sensitive skin. Beyond the National Eczema Association’s endorsement, the formula is also recognized by the National Psoriasis Foundation, broadening its appeal for consumers managing chronic skin conditions.

Founder Laura Geller described the milestone as a validation of the brand’s focus on skin health. Since 2021, the company has catered exclusively to women over 40, emphasizing products that flatter mature skin without triggering sensitivities. Drescher, a longtime ambassador, noted that the campaign aligns with her personal advocacy for clean, wellness-focused beauty standards. The promotional rollout begins today across digital, social, and retail platforms.