The expansion reflects a strategic pivot toward proactive aging, targeting the natural decline in muscle mass and metabolic energy that often accelerates after midlife. The new CoQ10 Cardio Complete soft chews focus on mitochondrial energy production, utilizing an antioxidant known to support heart health and muscle function. By offering these in a tropical fruit-flavored format, the company aims to simplify daily supplementation for women managing the effects of cellular aging.

Simultaneously, the brand has introduced a sugar-free, peach-flavored magnesium glycinate drink mix. Magnesium serves as a critical component in over 300 biochemical reactions, particularly those governing nerve function and muscle relaxation. CMO Katie Lucas noted that these products are intended to provide science-backed, convenient routines for women navigating different life stages. The launch complements Viactiv’s existing portfolio, reinforcing a focus on wellness solutions that prioritize both efficacy and ease of use.