Developed by J&J Mobility Inc., the service centers on a model where riders secure access to distance rather than renting individual trips. Unlike traditional rideshare platforms, Joi Ride utilizes W-2 drivers and a fleet of mid-size electric vehicles, including the Tesla Model Y, Ford Mustang Mach-E, and Nissan Ariya. The company explicitly rejects surge pricing, instead relying on fixed-mile pricing to provide cost transparency for errands, deliveries, and standard commutes.

Founder Garcon Thomas Bernavil, a former U.S. Marine Corps sergeant, argues that current market frustrations stem from a lack of consistency in pricing and vehicle quality. Under the RideOwn framework, members hold usable mobility capacity, which they can deploy at their discretion. The startup is also testing a "Proof of Mobility" system to track vehicle telemetry and trip verification, potentially paving the way for future blockchain-based reward tokens. A controlled pilot program is scheduled to begin in Palm Beach County on September 1, 2026, with an initial fleet of fewer than 10 vehicles and a founding group of 100 members.