Brent Greenwood, vice president of franchise development, attributes the current momentum to a mix of new and existing Team Leaders capitalizing on market gaps left by departing competitors. By securing prime locations that were previously unavailable, the company is executing a long-term strategy designed to prioritize unit economics over rapid, short-term expansion.

The brand’s operating model, which relies on manager-led teams and recurring consumer demand, has stabilized following years of strategic technology investments. As the company moves into the second half of the year, leadership remains focused on maintaining this disciplined growth, explicitly stating that they are scouting for new prospects in nearly every U.S. region to build on their three-decade history.