The campaign is structured around four primary competitive tracks: Spot, Futures, VIP, and Earn. Each category targets a specific user demographic, ranging from retail traders exploring new assets to professional participants requiring specialized scaling. By diversifying the competition beyond standard market volume, the firm aims to highlight the utility of its expanding ecosystem rather than focusing solely on short-term price volatility.

Beyond the primary trading tracks, KuCoin is integrating its native token, KCS, into the reward structure to emphasize its role in liquidity, loyalty programs, and community governance. The anniversary event also features non-traditional prizes, such as limited-edition gift sets from Tomorrowland and branded golf equipment. This shift reflects the platform's ongoing evolution from a centralized exchange into a multi-faceted digital asset provider, now serving over 45 million users globally.