The new lineup, which includes products branded as Rise, Extend, Steady, Desire, and Euphoria, moves away from generalized pharmacy solutions. Each treatment plan is tailored to the individual following a digital evaluation with a licensed provider. According to CEO Morley Baker, the company intends to destigmatize these conversations by integrating them into its existing health infrastructure, which already covers longevity and weight management.

For male patients, the catalog focuses on erectile function and endurance, while female-focused options address low libido and sensitivity. Medications are shipped directly to the patient in discreet packaging, a move designed to facilitate access for those who find in-person clinical visits intimidating. By digitizing the consultation process, Shed is positioning its platform as a comprehensive wellness destination rather than a siloed treatment provider.