Odditt generates over 100,000 contextualized betting options daily across 115 leagues worldwide, utilizing a quarter-century of historical data alongside real-time variables like weather and player storylines. By plugging this engine into Optimove’s AI-driven decisioning software, operators can now automate the delivery of relevant wagers to the right users at the optimal moment.

Optimove’s existing infrastructure already identifies target audiences and selects appropriate communication channels and tones. The addition of Odditt’s content addresses a common industry hurdle: determining the actual substance of the message. According to Odditt CEO Matt Bresler, this collaboration bridges the gap between knowing when to reach a player and providing a recommendation that actually inspires a wager. Meryl Serouya, Senior Director of Global Partnerships at Optimove, noted that the integration adds a new layer of personalization by centering communications around the specific sports and teams each player follows.

The partnership is currently active, with initial deployments centered on email campaigns. Both companies plan to expand this functionality to include push notifications and in-app messaging in the near future.