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Genesis Sets $69,950 Price Tag for 641-HP GV60 Magma

With a starting price of $69,950, the 2027 GV60 Magma marks the official entry of Genesis into the high-performance electric vehicle market. The brand’s first performance-focused model pairs a wide, aggressive aerodynamic profile with a dual-motor powertrain capable of delivering 641 horsepower in its most potent configuration.

Genesis Sets $69,950 Price Tag for 641-HP GV60 Magma
Photo: Bio & News

The vehicle distinguishes itself through a suite of driver-centric technologies designed to bridge the gap between traditional combustion dynamics and electric precision. Central to this experience is the Virtual Gear Shift system, which mimics the tactile feedback and sound of a conventional transmission, complemented by a Drift Mode and a specialized SPRINT mode for track environments. The Magma-specific dual-motor setup generates 583 lb.-ft. of torque, supported by an Electronic Limited Slip Differential and 21-inch forged wheels to manage the surge in power.

Inside, the cabin shifts toward a track-ready aesthetic with performance bucket seats, suede upholstery, and orange contrast stitching. Tedros Mengiste, chief operating officer of Genesis Motor North America, described the release as a pivotal move to satisfy customers seeking a more visceral driving experience. The model will roll out initially to select retailers in California and New York, arriving in four distinct exterior finishes including the signature Magma Orange.

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