S&P 500 5,235.18 +1.02%EUR/USD 1.0840 +0.21%GBP/USD 1.2710 +0.14%USD/JPY 149.50 −0.18%BRENT $82.40 −0.81%BTC $67,800 −0.21%GOLD $2,341 +0.55%NASDAQ 16,420.55 +0.74%S&P 500 5,235.18 +1.02%EUR/USD 1.0840 +0.21%GBP/USD 1.2710 +0.14%USD/JPY 149.50 −0.18%BRENT $82.40 −0.81%BTC $67,800 −0.21%GOLD $2,341 +0.55%NASDAQ 16,420.55 +0.74%
A daily business newspaper · Founded in 2026

Money Talk

Finance and markets: business, quotes, gold, energy and releases.

OtterBox Partners with Papadakis Racing for Formula Drift Campaign

Formula Drift champion Fredric Aasbo is securing his team’s mobile infrastructure through a new partnership with OtterBox. The deal integrates the device protection brand into the Papadakis Racing program for the remainder of the 2026 season and the entirety of 2027, safeguarding the technology required to manage high-intensity race operations.

OtterBox Partners with Papadakis Racing for Formula Drift Campaign
Photo: Bio & News

The collaboration places OtterBox branding on the Rockstar Energy Toyota GR Supra, the vehicle engineered by the team at their Carson, California facility. For the crew, the partnership addresses the physical realities of professional drifting, where mobile devices serve as critical tools for real-time communication, technical data exchange, and social media content creation. Aasbo, the series' most decorated driver with three championship titles, noted that the team’s phones are constant companions from the garage to the starting line, often subjected to the same harsh conditions as the competition cars.

OtterBox CEO Trey Northrup emphasized that the move aligns with the company’s focus on reliability in extreme environments. Papadakis Racing, which holds a record five overall championships and ten manufacturer titles, will feature the brand across its competition and digital channels. By providing ruggedized protection for the team’s hardware, OtterBox aims to ensure that the rapid-response demands of a race weekend remain uninterrupted by equipment failure.

Share article
TelegramXFacebook

When reusing this material a link to Money Talk is required.

Comments (0)

Leave a comment

No comments yet. Be the first!