The formula centers on a penta-peptide approach, utilizing ingredients like Syn-Ake and Argireline Amplified to target muscle contractions and soften expression lines. According to co-founder Dana Stewart, the product uses clinical concentrations to provide visible results without the irritation often associated with harsher anti-aging treatments. The cream also incorporates Matrixyl Synthe'6 for lifting and reducing wrinkle depth, alongside Haloxyl to tackle under-eye discoloration.

Founded in 2009 by Sam and Dana Stewart, the brand has grown from an independent operation to a presence in over 5,000 retail locations, including Whole Foods Market and Ulta Beauty. This launch signals a strategic push into advanced, science-backed eye care, positioning the treatment as a middle ground between daily moisturizers and clinical cosmetic procedures.