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Spider-Man: Brand New Day Shatters Records for CJ 4DPLEX

Sony Pictures’ latest blockbuster, Spider-Man: Brand New Day, hauled in a record-breaking $31 million during its global opening across SCREENX and 4DX formats. The performance marks the most successful launch in the history of CJ 4DPLEX, signaling a sharp rise in demand for immersive, large-scale cinematic experiences.

Spider-Man: Brand New Day Shatters Records for CJ 4DPLEX
Photo: Bio & News

Domestically, the film set new benchmarks for both premium formats. SCREENX reached $7 million—2.6 times its previous record—while 4DX generated $5.2 million from 77 locations. Notably, the 4DX auditorium at Regal Times Square achieved a 94% occupancy rate, bringing in $200,000. Internationally, the film added another $19 million, with strong showings across the United Kingdom, India, and Australia, among others.

This release represents a technical milestone as the first film "Shot for SCREENX," allowing directors to integrate multi-projection imagery directly into the production process. Don Savant, CEO of CJ 4DPLEX Americas, attributed the success to a shift in consumer behavior, noting that audiences are increasingly prioritizing theatrical experiences that cannot be replicated in a home environment. The film, directed by Destin Daniel Cretton and starring Tom Holland, is currently screening worldwide.

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