Since first partnering in 2022, the two entities have bridged the gap between virtual gaming and physical activations, notably earning a nomination for UEFN Map of the Year with Bugha's Endgame. The collaboration has generated billions of impressions, positioning the candy brand as a fixture in the Fortnite ecosystem through the annual Flavor Brawl tournament hosted by creator AussieAntics.

The "We Got'chew" campaign marks a strategic expansion of these efforts. On August 8, 2026, the partners will host a bootcamp at the University of Texas at Dallas, providing amateur players with direct coaching from Dignitas professionals. This will be followed by a series of community tournaments in September and a headline Flavor Brawl tournament in October. Beyond competitive play, the initiative includes sweepstakes offering fans all-expense-paid trips to the Fortnite World Championship, further integrating the brand into the tournament experience.