The launch collection features five signature products, including the Advanced PDRN Rejuvenating Cream and the Advanced Retino-Mela Serum. Each formulation emphasizes ingredient efficacy, reflecting a philosophy Junho Jung, founder and CEO, describes as a blend of rigorous pharmacy standards and Korean dermatological innovation. By entering the U.S. market through Ulta, the brand aims to bridge the gap between clinical credibility and accessible, high-performance skincare.

To mark the expansion, the brand will host a two-day immersive pop-up experience at The Grove in Los Angeles on August 8 and 9. The event is designed to introduce shoppers to the brand’s clinical approach through product education and interactive demonstrations. Penny Coy, Senior Vice President of Merchandising at Ulta Beauty, noted that the addition reflects a broader consumer demand for brands that prioritize science-led formulations over fleeting aesthetic trends. With a history of success across 5,000 locations in Korea, Dr. Reju-All looks to establish a permanent footprint in the U.S. beauty landscape.