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JMD Creative Agency Marks Decade with Strategic Shift and New Leadership

Ten years after Jon Dinapoli launched his studio, JMD Creative Agency is signaling a major pivot in its operations. The New York-based firm is marking its anniversary by integrating production capabilities through a formal partnership with OTHRWRLD and expanding its internal service offerings to include high-level marketing strategy.

JMD Creative Agency Marks Decade with Strategic Shift and New Leadership
Photo: Bio & News

The agency, known for its work on the Eilish by Billie Eilish fragrance bottle, is moving beyond pure design to provide end-to-end brand management. This evolution centers on a strategic alliance with creative production house OTHRWRLD. By aligning these two Taylor Corporation-owned entities, JMD aims to eliminate the friction often found between conceptual design and final execution across projects for clients like Sabrina Carpenter and Stetson.

To support this growth, the agency has appointed two industry veterans to its leadership team. Leslie Oglesby joins as Vice President of Marketing and Strategy, leveraging two decades of experience with brands like Oscar de la Renta and Coty to oversee the agency's new marketing arm. Simultaneously, Matt Bevington, formerly of JKR and Landor, takes on the role of Head of Growth and Business Development. Together, these additions intend to bolster JMD’s industrial design and product structure capabilities, ensuring that the agency’s output remains grounded in both aesthetic appeal and commercial growth strategy.

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