The event returns to the Los Angeles Convention Center, positioning itself as a central hub where global manufacturers preview models that often dictate national design and sales trends by the following spring. Unlike traditional showrooms, the exhibition provides a low-pressure environment for consumers to cross-shop gas, hybrid, and electric vehicles without the presence of commission-based sales staff.

Expanding the Show Floor Experience

Attendees can access a wide range of interactive attractions included with standard admission. These features include street test drives, professional-led off-road courses like Camp Jeep and the Ford Bronco Built Wild experience, and The Underground, which highlights local car culture, including custom builds and lowriders. The show remains a cashless venue, and organizers have introduced a variety of entry options, ranging from single-day passes starting at $25 to specialized family packages and VIP guided tours. President Terri Toennies noted that the event serves as a critical testing ground where automakers gauge consumer reaction to new work in one of the world's most influential automotive regions.