The new flavor profile pairs a jammy cherry base with a deliberate, tongue-curling sour finish. According to CEO and co-founder Justin Fenchel, the development process relied on direct feedback from the brand’s core audience, who have increasingly signaled a desire for bolder, more experimental taste experiences. The product is packaged in the company’s signature resealable carton, aimed at festival-goers and social gatherings.

This launch marks a pivot point for the brand, which has seen rapid expansion since its 2014 appearance on Shark Tank. With retail sales topping $350 million in 2025—a 50% year-over-year increase—BeatBox currently maintains a footprint in over 140,000 locations. Following an initial preview at Lollapalooza, the beverage is now available nationwide while supplies last.