The collaboration centers on elevating the Finger Lakes American Viticultural Area through targeted storytelling and high-impact activations. Executive Director Amy Navor noted that the partnership is designed to deepen relationships with media and trade professionals, ensuring the region remains a central figure in the broader American wine conversation. The move coincides with Colangelo & Partners’ 20th anniversary year, adding a layer of regional synergy to the agency’s portfolio.

A primary focus of this engagement is the FLX Media Summit, an immersive tour that invites journalists to experience the region firsthand. The summit will feature masterclasses and curated tastings focusing on the area’s benchmark varieties, including Riesling, Cabernet Franc, and traditional-method sparkling wines. Michelle Erland, Junior Partner at Colangelo & Partners, emphasized that the agency intends to champion the region’s commitment to sustainability and innovation, reinforcing its standing as a world-class destination for cool-climate viticulture.