Founded by Brendan O'Toole and Lars Carlstrom, the atelier operates with a dedicated team of sixty specialists. The company aims to fill a niche in the luxury market by offering private commissions that prioritize exclusivity and material quality over mass-market production. Rather than looking backward at vintage models, the new entity intends to redefine the grand touring aesthetic through original design.

Development is already underway on the firm's inaugural vehicle, internally titled Project Mayfair. This debut commission seeks to marry refined proportions with sophisticated manufacturing techniques. Management expects to unveil further specifications regarding the project later this autumn, marking the first tangible step in the brand's modern chapter.