The brand's new Matcha Concentrate eliminates traditional preparation hurdles, requiring only a milk pour to produce a finished drink. This product is currently hitting shelves at Target, with expansion into Walmart and Publix locations underway. To capture seasonal demand, the company also released a Pumpkin Spice Matcha Latte Mix, available at Target and online, and a Walmart-exclusive Salted Caramel variety designed to pair the tea’s nutty profile with sweeter, holiday-inspired notes.

Functionality plays a role in the remaining half of the rollout, specifically through a collaboration with Great Lakes Wellness. The new Collagen Matcha Latte Mix, positioned as a lower-caffeine, antioxidant-rich alternative, is sold exclusively at Target. These additions reflect a broader strategy to align premium Japanese tea with the convenience and flavor trends currently driving the retail beverage sector.