The collaboration marks a continued effort to elevate daily grooming rituals through design-forward accessories. Priced between $9.99 and $17.49, the products will debut on the websites of Ulta Beauty, Wet Brush, and Hill House Home before hitting physical Ulta Beauty storefronts nationwide on August 23.

Rachel Pollak, Senior Director of Brand Marketing at Wet Brush, noted that the decision to bring the partnership back was driven by strong community resonance. The new lineup features fresh prints applied to the brand's proprietary IntelliFlex bristles, maintaining the functional focus on painless detangling while emphasizing a vanity-ready aesthetic. Nell Diamond, founder and CEO of Hill House Home, stated that the project remains centered on translating the brand’s heritage-inspired motifs into everyday essentials.