The data, gathered from 12 months of sales, highlights a shift in sexual wellness habits beyond major metropolitan hubs. While Vermont claims the top spot for overall toy volume, Boston, Massachusetts, ranks as the sexiest city, showing a particular affinity for bondage gear. The map allows users to compare cities head-to-head, uncovering distinct regional preferences that range from roleplay trends in New York to condom sizing habits in Badger, Minnesota.

Jo Connarty, Lovehoney’s global PR lead, described the project as a way to visualize the diversity of personal expression. The scale of the market is substantial; the company reports that its dildo sales alone over the last year, if placed end-to-end, would reach the height of 120 Statues of Liberty. Other notable findings include Arlington, Virginia, as the leader in bondage purchases and Fairfax, Virginia, as the hub for lingerie sales.