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Sanrio and KATSEYE Launch Exclusive Kuromi Collection at Target

Sanrio is aligning its rebellious character Kuromi with the global pop sensation KATSEYE for a multi-category capsule collection. Launching August 14 at Target stores nationwide, the collaboration coincides with the debut of the group’s new EP, WILD, blending music-inspired merchandise with the signature aesthetic of both cultural icons.

Sanrio and KATSEYE Launch Exclusive Kuromi Collection at Target
Photo: Bio & News

The collection spans fashion, snacks, and collectibles, emphasizing the shared focus on individuality and confidence that defines the partnership. Apparel offerings include graphic tees and a grey crewneck sweatsuit, with prices ranging from $10 to $30. Collectors can access items such as plush charms, figurines, and exclusive trading cards starting at $6.99.

Beyond apparel, the release features branded drinkware and a variety of snacks, including mochi bites and instant ramen with custom packaging. Fans attending KCON LA from August 14 to 16 will get a preview of the items at Sanrio’s immersive Kuromi’s Mischief Mansion activation. According to Jill Koch, SVP of Brand at Sanrio, the collaboration aims to provide fans with a new medium for self-expression, while the members of KATSEYE noted that Kuromi’s aesthetic is a natural fit for the group’s high-energy public image.

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