Since rebranding from BBB Industries in February 2025, the company has aggressively diversified its portfolio. While maintaining its legacy in automotive parts, TERREPOWER now applies its sustainable manufacturing processes to EV battery lifecycle management, energy storage, and solar technology. CEO Duncan Gillis stated that the new tagline serves as both an external promise and an internal directive, intended to codify the company’s history of challenging conventional product lifecycles.

The firm currently operates 19 manufacturing facilities and 14 distribution centers across North America and Europe, supporting clients in more than 90 countries. This expansion into sectors such as mining, construction, and oil and gas represents a departure from its original 1987 roots. By integrating its "Shared Purpose" initiative with this new brand identity, the company aims to align its internal culture with the goal of maximizing resource value and reducing industrial waste on a global scale.