The exhibition presents a holistic view of the company’s visual ecosystem, anchored by flagship SQD-Mini LED displays, NXTPAPER mobile devices, and RayNeo smart glasses. These technologies aim to bridge the gap between cinema, streaming, and gaming, creating a fluid experience across various screen sizes. A technical deep dive into these displays is scheduled for September 3 during the TCL IFA 2026 Innovation Discovery panel.

Beyond visual hardware, the company is debuting its upgraded NXTHOME solution. This system uses "Seasonal Resonance" to adapt home environments—including appliances and smart displays—to changing moods and aesthetics. The booth also functions as a hub for the FIBA Women’s Basketball World Cup 2026, featuring a dedicated fan zone and interactive sports experiences. These developments highlight a broader strategy to embed smart technology into daily routines, from laundry cycles to air conditioning, while maintaining a presence in global sports culture.