For two decades, healthcare marketing remained tethered to the moment a prescription was written, leaving critical follow-up stages unaddressed. Doceree’s new offering changes this dynamic by activating brand messaging across the full clinical encounter. When specific ICD-10, CPT, or NDC codes are entered, the system triggers a sequence of ads and alerts that follow the patient through the consultation, the EHR workflow, and finally, the pharmacy dispensing process.

This approach introduces "Point of Dispense," a feature allowing manufacturers to reach pharmacists within their management systems at the exact moment a script is processed. By pricing campaigns on a per-visit basis rather than per individual touchpoint, the platform streamlines what was previously a series of disjointed media buys. Harshit Jain, founder and Global CEO of Doceree, notes that the industry has long struggled to influence the post-consultation period, a gap this technology is designed to bridge using verified clinical rules without exposing protected health information. The system currently leverages integrations across 185 health systems and 40,000 pharmacies in the United States.