In his new capacity, Grigery will oversee the company's long-term marketing strategy, managing both paid and organic channels. The appointment signals a focus on balancing performance-based growth with brand development, specifically targeting the education and support of military families regarding their VA home loan benefits. CEO Nate Long noted that Grigery’s career trajectory, which includes his previous role as Vice President of Marketing, reflects a consistent ability to align sharp marketing instincts with the firm's mission.

Grigery’s rise through the ranks coincides with the company's period of significant scale, including closing over $26 billion in loans in fiscal 2025. He intends to continue prioritizing outreach programs that connect veterans with the resources necessary to secure homeownership, maintaining the standard that has kept Veterans United at the forefront of the industry for a decade.