The agreement positions Coca-Cola as an Official Partner of the club, with the sports-focused brand Powerade also joining to promote athletic performance and energy initiatives. Central to the deal is a new experiential space at the Parc des Princes, which will serve as a hub for fan activities and cultural events throughout the season. To mark the launch, the companies will release a limited-edition collector can in the club’s colors. Starting October 12, 400,000 units will be available across 650 Carrefour stores in the Île-de-France region.

Richard Heaselgrave, Chief Revenue Officer at Paris Saint-Germain, stated that the partnership focuses on building innovative engagements for the club’s global fanbase. Sébastien Lesage, Director of Sports Partnerships at Coca-Cola Europe, noted that the deal builds on over two decades of shared history, aiming to foster connections that extend beyond the pitch. This collaboration follows a period of significant growth for the club, which includes consecutive UEFA Champions League titles in 2025 and 2026.