The campaign is structured in three distinct phases, starting with an early access period that runs through September 1. The main celebration follows from September 2 to September 28, before a final "Last Call" phase concludes the event on October 8. While specific price cuts remain under wraps, the company is encouraging customers to sign up for early-access alerts to secure deals on printers, accessories, and resins as soon as they go live.

A central component of the anniversary is the Mystery Box promotion, which allows users to test their luck once per day for up to three entries. Prizes range from small discount coupons to significant incentives, including full order refunds of up to $1,000, large quantities of printing filament, and the chance to win high-end hardware like the Photon P1 Max or the Kobra 3 Max V2 Combo. Beyond the hardware sales, the company is incentivizing its community to share project stories on Makeronline, where participants can earn points for their contributions.

Registered members gain access to several service upgrades during the event window. These include an extended 30-day return policy, a 180-day warranty extension, and deep discounts on filament redemptions. Additionally, the company is reactivating its referral program, which provides both the referrer and the new customer with gift cards valued at 5% of the total order amount once the purchase is finalized.