Founder and CEO Greg Behrman highlighted MacDonald’s background in building mission-driven organizations as the catalyst for the hire. MacDonald brings over two decades of experience, including her time scaling USAFacts from a startup into a platform serving one million monthly users. Her mandate at NationSwell focuses on translating strategic vision into operational growth while maintaining the community-centric culture that defines the firm.

Her career history includes leadership roles that bridge media and data-driven membership models. At POLITICO, she launched a premium B2B subscription service, and her tenure at National Journal involved shifting a traditional media entity into a high-value membership business. MacDonald also held senior positions at Gallup and The Advisory Board Company, where she refined her approach to fostering executive networks. She currently serves on the Board of Public Media Company and provides strategic counsel to various mission-oriented technology firms.