Joined by Kary Oberbrunner, founder of the blockchain-powered platform Instant IP, Collins highlighted the transition of his internal business processes into market-facing assets. The OTAX ETF utilizes a proprietary model that evaluates U.S.-listed companies across various capitalization categories to seek long-term capital appreciation. According to Collins, the platform was instrumental in helping him recognize that his frameworks, models, and professional processes held significant value beyond their internal use.

Oberbrunner, co-author of the book You Are an IP Company, described the launch as a case study in identifying hidden assets. His platform, Instant IP, provides a method for creators to generate time-stamped, verifiable evidence of their original ideas. By treating these concepts as formal assets, entrepreneurs can move from initial creation to strategic protection and market leverage. For Collins, who also serves as a founding principal of Integrated Wealth Advisors, this systematic approach provided the confidence to scale his investment strategies into a public fund.