The campaign, titled SOMETHING BETR, features the Entourage duo alongside co-founder Jake Paul and athletes Lonzo and Gelo Ball. The creative push marks a shift for the Miami-based company, which has evolved from a microbetting-focused startup into a broader ecosystem of five distinct gaming products since its 2022 inception.

At the core of this update is the phased introduction of prediction markets. By integrating with Polymarket, Betr has become the first consumer-facing app to host these markets, positioning itself to capture interest in both sports and broader real-world events. CEO Joey Levy noted that the company’s strategy relies on maintaining a diversified product portfolio with varying regulatory frameworks, allowing for a more resilient market position. With four new products launched in the last 13 months, the firm aims to expand its library to at least seven offerings within the next year, including the upcoming release of its Rips product.