Rappaport joins the company with over twenty years of experience in the consumer beverage sector. During his tenure at Congo Brands as Global Chief Commercial Officer, he managed a high-growth portfolio including Alani Nu. His background also includes leadership positions at Red Bull, where he oversaw U.S. distribution during a significant expansion phase.

Chairman Chris Running cited Rappaport’s operational expertise and industry relationships as key factors for this appointment. The company intends to deploy the new investment to broaden its innovation pipeline and strengthen its retail footprint. Protein2o seeks to shift consumer perception of protein supplementation by moving away from traditional, heavy shakes in favor of its signature clear, flavor-focused alternatives.