The company, which launched in 2021 without outside investment, has maintained its status as a privately held entity while expanding its catalog to include infrared saunas, cold plunge systems, and red light therapy devices. This marks the second consecutive year the brand has secured a spot on the Inc. 5000 rankings, following a 20th-place finish in 2025 where it led the consumer services category.

Fish and Fischer attribute the rapid expansion to a focus on direct-to-consumer sales and customer retention. Beyond financial growth, the firm has sought to validate its product quality through independent third-party testing for EMF levels and air quality. These efforts recently earned the company top-tier product recognition from both Fortune and Forbes Vetted, alongside a Great Place To Work certification.