HE Mahmood Khaleel Alhashmi, Director General of the Department, emphasized that this year’s showcase aims to solidify Ajman’s competitive edge by bridging its cultural identity with evolving tourism experiences. The strategy centers on expanding cooperation across priority markets and deepening ties between government entities and private sector stakeholders to ensure sustainable growth.

Visitors to the Ajman stand will encounter a curated narrative of the emirate's evolution. The 'From the Memory of Ajman' media corner displays archival milestones, while the Craftsmen Majlis offers a modern look at traditional Emirati crafts. Beyond the cultural displays, the pavilion serves as a hub for a broad coalition of local industry players, including Al Zorah Beach Resort, Fairmont Ajman, and the Ajman Chamber. By fostering these public-private partnerships, the Department intends to attract a wider range of international travelers while reinforcing its long-term vision for a future-ready destination.