The grand opening festivities run through Sunday, September 20, offering shoppers promotional pricing and the chance to win one of four $500 gift cards by signing up for the RK Rewards program. The new 300 Mall Blvd. facility integrates modern convenience with traditional service, featuring mobile and self-checkout options alongside a wide inventory of brands like Carhartt, Stihl, and Ariat.

Susan Samuelson, Senior Vice President of Merchandising, noted that the Brunswick expansion aligns with the company’s goal of integrating into local communities while maintaining the value-driven model established in 1960. Beyond retail, the company maintains active partnerships with organizations including 4-H, FFA, and the Gary Sinise Foundation, supporting youth and veterans in the regions it serves. From livestock feed and automotive parts to seasonal home décor, the store aims to function as a comprehensive hub for local agricultural and residential needs.