The new facility provides a dedicated platform to scale production for existing private-label contracts and branded consumer goods. By shifting retail operations to this site, the company aims to accelerate its response time for retail partners, including chains such as Giant Food, Harris Teeter, and ShopRite. Current market performance shows Easy Street products moving at a rate of 30 units per store each week in high-performing locations.

CEO Zach Fine noted that the investment is designed to sustain the company's trajectory in the fresh poultry aisle, where it competes by offering pre-seasoned, antibiotic-free products like Korean BBQ and Shawarma-flavored thighs. For Anne Arundel County, the move represents a significant boost to the local food industry, a sentiment echoed by Amy Gowan, president and CEO of the Anne Arundel Economic Development Corporation, who highlighted the facility's role in strengthening the regional manufacturing economy.