The tour kicks off in Tucson at the University of Arizona on September 17, headlined by Alison Wonderland. Following the desert opener, the production travels to Madison, Wisconsin, for appearances by The Linda Lindas and Mack Keane, before concluding in New Brunswick, New Jersey, at Rutgers University with a set by DJ Miss Milan. Each stop serves as a platform for Urban Outfitters to showcase its core collegiate staples, including its own Out From Under and iets frans… labels.

Shea Jensen, President of Urban Outfitters, stated that the project focuses on engaging students during key academic milestones. By integrating customization stations and sponsored giveaways, the brand intends to solidify its presence in the daily wardrobe rotation of university students. The events will span three days at each location, blending in-store experiences with on-campus activations to highlight the intersection of sport and denim culture. This series follows the brand's recent 'All Together Now' commercial campaign, signaling a broader strategy to deepen ties with the student demographic through experiential marketing.