The initiative, managed by TechNet’s senior vice president of federal policy Mike Ward, marks a coordinated effort by the industry’s largest players to establish a unified presence in Washington, D.C. The group’s stated mission focuses on preserving consumer choice and ensuring high-quality content remains accessible across diverse digital platforms.

Ward noted that the modern audience demands greater control over how they consume programming, particularly regarding live sports and real-time events. By forming this coalition, the member companies seek to formalize their advocacy for policies that support these viewing habits while countering potential legislative hurdles to their current business models.