The new seasonal offering, developed by a team of veterinarians and food scientists, aims to replace traditional holiday leftovers that often contain ingredients harmful to dogs. According to the company's 2026 Holiday Obsession survey, 96% of dog owners provide their pets with special holiday meals, while 95% purchase gifts for their animals. The recipe is formulated to meet nutritional standards for all life stages, including large breeds.

Bryan Angolia, Senior Manager of R&D at Ollie, noted that the product allows owners to celebrate their pets with a human-grade meal rather than potentially dangerous human food. The survey underscores the depth of this bond, with 73% of owners viewing their dogs as essential family members during celebrations and over half adjusting travel plans to ensure their pets can join them. The Holiday Feast will be available to existing members starting October 6, followed by a nationwide launch on Ollie.com on October 8 and at Petco locations beginning October 9.