The new 15% ABV offering blends real pumpkin, cream, and baking spices to create a texture described as buttery and velvet-smooth. Anthony Moniello, CEO of parent company Next Century Spirits, positions the release as an accessible alternative for home hosts, noting that its lower calorie count and versatility allow it to function as a coffee additive, a baking ingredient, or a standalone cocktail base.

Beyond the seasonal launch, the company is incentivizing broader collection sampling through the end of the year. Customers who purchase two 750mL bottles of any Blue Chair Bay rum flavor can claim a $10 discount, with the savings doubling to $20 on three-bottle purchases. The brand, which originated from Chesney’s island-inspired songwriting, continues to focus on its core identity of beach-born, natural-flavor profiles while expanding its footprint in the crowded cream liqueur market.