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Campbell’s Targets Weeknight Dinners With New Sauce Lineup

Targeting the 60% of Americans who prefer to spend under 30 minutes cooking, Campbell’s is launching a new line of sauces designed to minimize kitchen prep. The product rollout features four distinct flavors and a promotional partnership with professional dancer Witney Carson to streamline the evening meal routine.

Campbell’s Targets Weeknight Dinners With New Sauce Lineup
Photo: Bio & News

The new sauce range aims to simplify home cooking by requiring only two steps: searing a protein and adding the sauce. The company claims this method produces a meal for up to four people in 20 minutes or less. The lineup includes Thai Curry, Butter Chicken, Creamy Lemon Garlic, and Smothered Chicken, each priced at an MSRP of $2.79 at retailers nationwide.

To promote the launch, Campbell’s is distributing limited-edition Two-Step Tuesdays kits. These packages include all four sauce varieties, recipe cards, and themed kitchen accessories like a disco ball timer and meal-judging paddles. Consumers can enter for a chance to win these kits via the company website starting September 15, 2026, through September 22, 2026. The campaign leans on the busy lifestyle of Witney Carson, who noted that the sauces provide a functional solution for families looking to avoid overthinking dinner after a long day.

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