The new Protein Tortilla Style Chips arrive in Chile Limón and Jalapeño flavors, positioning themselves as a gluten-free and vegan option for those tracking protein intake. Meanwhile, the Grain Free line utilizes a base of cassava flour, whole chia seeds, and avocado oil. Available in Sea Salt and Hint of Lime, these chips cater to shoppers prioritizing simpler, non-GMO ingredient lists while maintaining a focus on fiber content.

Sathish Mohanraju, VP of Sales and Marketing, noted that the product development was driven by consumer feedback regarding dietary goals. By integrating these snacks into the mainstream aisle, the company aims to bridge the gap between traditional cravings and lifestyle-specific nutrition. The products are currently hitting shelves at Kroger locations nationwide, with a broader retail rollout scheduled throughout the fall.