Mark Moores, the former CEO of the acquired firm, joins NFP as senior vice president of Commercial P&C, reporting to Amanda Ruback. Jack Moores transitions to the role of senior vice president of Personal Lines under Mary Mullen. The acquisition functions as a strategic pivot to deepen NFP's influence in the Minnesota market, leveraging the firm’s established reputation since its founding in 1987.

Operating across 43 states, Moores Insurance brings a specialized focus on risk management that complements NFP's current service portfolio. Brett Woodward, president of Personal Risk at NFP, noted that the move strengthens the company's ability to provide integrated P&C solutions for complex commercial and private accounts. By combining local expertise with the broader resources of Aon, the firm aims to address the shifting requirements of business owners and high-net-worth individuals.