The initiative targets the 15,000 children and adolescents diagnosed with cancer annually in the United States. By opting for a Platinum Express Exterior wash at any Colorado site—or the Platinum Full Service wash in Sheridan—customers directly contribute to the research efforts led by Children’s Hospital Colorado.

Donny Green, director of operations for Cobblestone Colorado, described the five-year partnership as a commitment to alleviating the burden on families facing a cancer diagnosis. Sharon McMeel, chief development officer of the hospital’s foundation, noted that such corporate backing is essential to fueling the clinic's mission to eliminate childhood cancer through groundbreaking medical advancements.