Van Zadelhoff transitions to Medius from Freshworks Technologies, where she served as Senior Sales Manager for Northern and Eastern Europe. Her career history includes a five-year tenure at UiPath, where she reached the position of Regional Vice President of Commercial Sales for Benelux and the Nordics. This background in robotic process automation and financial systems aligns with the company’s focus on providing spend management and fraud prevention tools to finance departments.

Ash Botten, EVP of EMEA Sales at Medius, noted that the timing of the appointment coincides with heightened market demand for real-time financial insights. Botten expects Van Zadelhoff’s established regional relationships and leadership track record to be central to the company’s growth objectives in the Benelux market.