Located at 27 Boylston Street, the new retail space will offer local consignors one-on-one evaluations for high-value items, including jewelry, watches, and designer apparel. The move follows a period of significant growth for the company, which reported a record $617 million in gross merchandise value during the second quarter of 2026. According to Chief Merchandising Officer Samantha McCandless, the Boston market was a logical next step due to its established community of engaged buyers and a local appreciation for craftsmanship that aligns with the current shift toward circular luxury.

The storefront reflects a broader trend in consumer behavior where resale is increasingly treated as a primary shopping destination rather than a secondary alternative. Data indicates that demand for vintage goods has surged 432% since 2020, driven largely by Gen Z and Millennial shoppers who now view pre-owned luxury as an essential part of their fashion ecosystem. Beyond standard retail, the Chestnut Hill location will provide private appointments for high-value acquisitions, allowing customers to navigate the complexities of authentication and market valuation directly with company experts.