The festival transformed Shenzhen Talent Park into a sprawling interactive exhibition, marked by a drone display and the debut of the 'Double H' initiative. This program, centered on the dual pillars of happiness and health, aims to standardize product development and sustainable growth across the global confectionery ecosystem. During the World Candy Forum, experts including Nobel Laureate Professor Aaron Ciechanover and executives from Bazooka Candy Brands analyzed shifting consumer demands, confirming that the industry is pivoting toward functional nutrition and creative, experience-led products.

Amos Ma, CEO of Amos Food Group, utilized the gathering to outline five core innovation methodologies, ranging from AI integration to functional nutrition. New product lines such as To-yah Doodle Egg and ZestPuck were unveiled alongside the company's commitment to social impact. A partnership with the Yao Foundation, spearheaded by basketball icon Yao Ming, will launch the 'Sweet Ambassadors' youth sports program, extending the company’s reach into rural development. This strategy aligns with the firm’s broader ESG goals, reinforcing its position as a global player currently ranked 48th on the Candy Industry’s top 100 list.