Creative fatigue often plagues gaming campaigns, as winning concepts lose effectiveness while acquisition costs climb. By connecting directly to ad accounts and monitoring live competitor libraries, WIDER identifies high-performing trends and generates diverse assets—from UGC and reaction videos to playable ads—tailored for platforms like Meta, Unity, and AppLovin. This system effectively replaces fragmented production workflows with a unified cycle of research, generation, and compliance.

Jonathan Karmi, CEO and co-founder of WIDER, noted that the industry previously automated distribution but left creative production reliant on manual labor. The platform, which has secured venture backing since its July 2025 launch, currently supports over 50 brands across social casino and iGaming sectors. For Twelvio, the collaboration provides a technological backbone to accelerate client testing and market expansion without increasing internal production overhead.

The companies plan to demonstrate their integrated workflow at the upcoming SBC Summit in Lisbon. Alongside the WIDER engine, Twelvio will showcase Retarget.gg, a tool designed to monetize non-converting traffic, positioning the two platforms as a dual-approach solution for acquisition and revenue recovery.