Participants are encouraged to interpret the theme through their own experiences, whether that involves routine vaccinations, caregiving, or personal wellness habits. Each submission must creatively incorporate the signature CVS heart logo to be considered for the final selection. According to Erin Condon, Chief Marketing Officer for Pharmacy and Consumer Wellness, the initiative aims to highlight the diverse ways individuals visualize health security.

The contest is open to legal U.S. residents, with entries accepted from individuals or groups through November 30, 2026. Entrants under 18 years of age require submission via a parent or legal guardian. A panel of judges will evaluate entries based on storytelling impact, artistic quality, and brand alignment. The four chosen artists will receive a $5,000 prize, and their work will be featured on bandages distributed at pharmacies beginning in the fall of 2027. Full submission guidelines and rules are available at the official contest portal.