The platform, which supports over 7,000 organizations worldwide, aims to eliminate the fragmented data collection that has historically hampered government digital strategy. By analyzing cross-agency benchmarks and resident behavior, GXI Professional identifies friction points in digital journeys—such as drop-offs in benefit applications—and provides specific guidance on how to optimize forms, outreach, and web content.

Mark Hynes, CEO of Granicus, noted that the tool allows agencies to move from isolated reports to a unified view of the resident experience. Instead of guessing where to invest limited resources, teams can now use empirical data to track the impact of their digital improvements over time. The company plans to showcase these capabilities at the Government Experience Virtual Summit on September 17, offering current customers early access to AI-driven assessments of their existing digital infrastructure.